AYF 1 | Fundability Optimization


Credit repair was a strange concept many years ago. Back in ‘92, it was still a Wild Wild West and people were getting ripped off and taken advantage of. In this very first episode, Guest Co-Host Brad Burnett sits down with The Get Fundable! Podcast host Merrill Chandler and go through the origin story of how Merrill became the CEO and Chief Strategist at GetFundable.com, a company that provides comprehensive fundability analysis to discover how fundable a credit profile is. Join Merrill and Brad as they dive further into the funny, the amazing, and sometimes the dark world of fundability optimization.

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Are You F*able?: A Tell-All Origin Story with Merrill Chandler and Guest Co-Host Brad Burnett

I am here with the Founder and CEO of GetFundable.com, Merrill Chandler. This is the first episode. I’m here because I’m going to help be a host and I’m going to ask Merrill questions so we can find out where in the hell Are You F*able even came from? For me, it’s an exciting opportunity because I had been with Merrill for many years. I have worked with him on all sorts of projects. This is one that has been eating away at us for years to be able to get the content that we have only shared with our high net worth clients. We’re going to start bringing all to you guys for free. We’re going to dive into the funny, the amazing, the dark a little bit. For those of you who know about the reference, this origin story might be from the DC Universe because it does get a little dark and it is definitely wild. I’m excited to be here. Merrill, I want to ask the first question right out of the gate. Where in the world did fundable even come from?

Are you F*able, even the term fundable goes back many years. I’ve been doing this for a long time. We’ve reserved all of this awesome and amazing technology for our coaching clients. The bottom line is that way back in the day, I moved out from California after selling an interest in an empire that I helped build. I came back to Utah and I’ve met a couple of guys who introduced me to this strange concept called credit repair. You’ve got to remember in ‘92, this is the Wild Wild West. There are all kinds of people getting ripped off and taken advantage of. When he showed me how you could write a dispute letter and delete a negative item, I was wowed. I didn’t know what a credit bureau is. You are all standing on the shoulders of giants. Credit was not a thing for me or the country at that time.

This guy who introduced you to this concept of credit repair, what was the next step? That’s a pretty big step.

It’s a huge step. His name was Steve and I’ll maintain his privacy. Steve showed me this concept and I came back from building another empire from California. I’m like, “Why are you not doing this across the country?” I thought that if you delete negative items, you have positive items and you can have anything you want in the credit world. That was my mistake.

There are a lot of people that still think that.

That’s why we’re here and we’re not fundable as a result of believing that belief. The other guys came on board a little bit later. Jason and John came on board a little later. I said, “Let’s blow this thing up across the country.” We established Lexington Law. Lexington Law was the vehicle for being able to do credit repair across all 50 states rather than just in Utah.

They’re the largest credit repair firm in the country.

They are legit, amazing and they still do credit repair. They write a dispute letter or send a code to the bureaus, get disputed and hope something comes off. I was there for five years and during that time, I learned that everything is not what I thought it was when I got started in the business.

You were there for five years, but you had a unique opportunity during those five years that most people will never ever have. Even people who work at the bureaus or FICO, most of them will never have this opportunity. I think that’s critical to understanding where this little concept all came from.

I was able to review tens of thousands of credit profiles, credit reports before and after, seeing the results of deletion, seeing the results of what credit repair could do. A couple of things, we were madly successful in deleting unauthorized or unverifiable information from a credit report. I felt good in our integrity about keeping our promise to our clients. The promise we didn’t make to our clients and where I started feeling a little unsatisfied with our results was that our clients were sending us more letters and emails saying, “How do I now qualify for a mortgage? How can I get a car?” We had gotten rid of the negative items but we had not given them more approvals.

They were having success but not getting approved.

I didn’t know. Going into credit repair, I think I’m a superhero. I was proud of the results we created for thousands and thousands of clients, but the funding was not happening for the vast majority of the clients. That is where I started having doubts about the efficacy or being involved with credit repair alone. After five years and not seeing these kinds of results, that’s when I made the break with Lexington. I love those boys over there. They’ve done amazing for themselves. Here’s what’s funny. I thought other types of deeper dispute efforts would make the clients more fundable. I didn’t still know.

That’s what I was going to ask you. Five years, you leave Lexington, you start working on your own. Is that where the fundability was created?

No, a deeper and darker hole started being formed because when I left Lexington, I thought better disputes, LexisNexis, going after public records more, and all these different things. I thought a better credit identity alone would create more fundability or it’ll make them qualify more for approvals. I still didn’t know the game well enough. I had no idea yet why my clients were not able to qualify for the funding they were after.

You went from not being able to be approved to a more in-depth system and not being approved following the credit repair path. How did you get to fundability? What was it that brought you to this, as you refer to it, the epiphany of fundability? How did you get to that?

At the time, I had my credit repair firm and I got divorced from my lovely woman, different paths and like some people do, not everybody, but my path took me on a very interesting turn of events. I was raised very conservative and like a slingshot. The tighter and tighter I could get wound up, all of a sudden when it’s released, I soared and some would say in the wrong direction. I don’t believe there are many accidents in the world if any. My path brought me to the greatest revelation of my professional life and we’ve been able to help thousands and thousands of people as a result of this. You’re welcome, but it is a dark story.

We certainly can’t regret it. It brought us to this moment. Dive in a little more to that.

I’m going off the rails. Let’s put it this way. It included what is officially called in government and police circles, controlled substances. I was in party mode. The only one that I knew that elicited amazing party experience was ecstasy at the time. I had ecstasy on me and I was about sharing the love. That was my second huge mistake, using then sharing. The law enforcement calls it distribution. I called it sharing. I don’t want to minimize my air. I’m saying that in my twisted mind at the time, many years ago, I found myself wanting to share the love.

AYF 1 | Fundability Optimization

Fundability Optimization: We were successful in deleting unverifiable information from a credit report, but we had not given them more approval.


You want the people around you to have fun. You are the same now. The Get Fundable! Podcast came from wanting the people around you to be able to share in that experience. I’m glad we’re putting that in a good direction.

I don’t want anything for me that I don’t want for my loved ones, for the people who share the vision that I have, for clients, students and everybody else. You’re right, it’s my way in the world. It just took a little darker turn.

That wasn’t the end of it because I know this story.

The problem was, I was driving to go to a party out of state and I was arrested on federal property at the airport in Salt Lake City. They took all these things to federal court instead of state jurisdiction.

You had all of your sharing going to the airport to get on a plane.

That’s where they grabbed me. I share this for my stupidity and the irony. Many of you know me already, clients and students. I had them stored in a Vitamin E bottle. I apologize but that’s an important little factoid to show my absolute blindness and stupidity.

I’m not going to argue with that, but for those of you who already know Merrill and those of you who are going to get to know Merrill, you will find out that he always plays full-out. It’s always 100% and there’s no middle ground. You get busted on federal land at an airport with your Vitamin E bottle. You end up spending how much time in federal prison?

Here’s the problem. Before I get to the federal prison, when the officers were checking everything in my car, trying to be a good citizen, I said, “By the way, there is a sporting rifle underneath the back seat.” By sporting rifle, this is nomenclature you’ll come to understand, I build a language to describe things perfectly. This sporting rifle was an AK-47 with two 30-round clips, safe, registered and all legal but it happened to be in the same five square feet as the ecstasy bottle.

I know I’m not the only one that might be envisioning Scarface right now. Help me understand, why did you have an AK-47?

The most sobering experience of your life could also be your most illuminating phase #GetFundable. Click To Tweet

I was a gun enthusiast. I’m no longer. I had one there because at lunch, we would go out at Lexington, at my own credit repair firm, we would go out and we’d go to the shooting range. We would empty out two clips. It was a blast. We had a fun shooting, great attention release, etc. The problem was the search warrant was not just for my car. The search warrant was also for my house where another eight AK-47s were stored.

Because Merrill likes to share the fun.

I share fun and I go all out. That was egregious.

I want to clear things up. Merrill loves to share. He always plays full out. I was in the military. I was a medic. I was with the Marines. If you haven’t run a belt clip through a 50-cal. or emptied a machine gun, it’s therapeutic. I get it but I want to be clear and this is a little more serious. Were the guns in any way involved with the crime that you were initially being investigated for?

There was no relationship. In fact, I was sentenced to eight and a half years in federal prison because you get X amount of time for every gun in the location where the controlled substances are. There’s a thing called a downward departure. The federal rule is there are mandatory minimums. Thirty-plus people wrote letters to the judge saying I was part of both activities. They were never associated. I had people write in referral partners in my credit business. Mortgage brokers were standing up for me saying, “I have shot this gun with Merrill. We didn’t do ecstasy. There was no relationship.” I wasn’t defending my turf. I was partying like an idiot.

It wasn’t, “Say hello to my little friend?”

It was not. There was none of that. The guns were completely separate and she gave me a downward departure of five years. I ended up with a three-and-a-half-year term in federal prison because she had compelling evidence that they were not related. The interesting thing is that it’s one of the first places where I learned that the American justice system, as well as the financial system, is based on he who has the most documentation wins. I had all kinds of people who stand up for me. Mad love for all the support for my family and my children. I broke their hearts and their lives. It was the most sobering experience of my life. The problem was it was the most illuminating phase of my life that I’ve ever been in and is a direct result of why we’re all here now.

That’s what I wanted to bring up next is that truthfully, all of us and all of the clients that you’ve helped over $94 million in funding for your clients in the last few years. We have more time working with clients that we didn’t have the ability or even the forethought to track. It wasn’t a part of our business. All of us, everyone, should be thankful. As thankful as you are for those people who wrote you letters, we should be that thankful for you because that sobering moment that suddenly became the epiphany, that’s why we’re here now. That’s why we have what we have. Tell me about that.

He who has the most documentation wins and all of my loved ones and even referral partners in my credit repair business at the time showed up for me because it was true. I wasn’t some gangster. I was playing on the wrong side of the fence. I also happen to love guns at the same time and was foolish enough to put them in the same place at the same time.

AYF 1 | Fundability Optimization

Fundability Optimization: The American justice system, as well as the financial system, is based on he who has the most documentation wins.


Foolish enough or did you just not know?

I was blithely and ignorantly, and we’re going to cover this in other episodes, but we don’t know what we don’t know. I didn’t have a clue because in my mind it was pure intent. I was purely partying and I was purely shooting guns. That isn’t how law enforcement and the laws are written. Let’s judge Merrill’s intent.

Thankfully, you had a judge that was able to take some grace and give some latitude because she could judge your intention.

She called it a confluence of circumstances. I adore her to this date because it is rare. As a federal court judge, you have to account for downward departures. She had to defend me to her judiciary board. That was the bomb for me. She had to explain her decision.

Thank all the powers, that’s how it came to pass and thank that you still got smacked three and a half years of your life. Are you in an 8×8 or 12×12?

It’s a 6×8 cell. Because of the proceedings and everything, I was held in the Salt Lake County jail for fourteen months before I was then shipped off to Colorado and ultimately to Minnesota to another institution out there before I came home. A year and change in each one of those institutions. What was interesting is because I had guns on my rap sheet and there are no accidents because if I would’ve gotten one of the little blue suits that you get for being low risk, low this and that and the other, I’d have been out in the pod, in the yard, the rec center, all that stuff. I was locked down for eighteen hours a day because a weapon was included in my charges. Do you know what it’s like to sit in a 6×8 cell, eighteen hours a day? It’s not pretty.

What do you do?

We had a commissary. I learned how to make jailhouse burritos. You’ve heard it on TV perhaps, but it’s a thing and they’re delicious. More importantly, I had a golf pencil because those are believed non-lethal, a yellow pad and time. I got to read anything I wanted. Jason, one of my partners from Lexington was like, “Merrill, tell me what you need. I will ship straight from Amazon. I’ll ship you books. Anything that you need. Let’s at least hook you up and keep you as comfortable as possible.” He put money on my books. I love Jason to this day for how he showed up for me.

I was going to bring that up because you talked about leaving Lexington, but you and Jason are still good friends. You’ve gone to Hawaii together.

Nobody does any successful financial venture without OPM - other people's money. #GetFundable Click To Tweet

Scuba diving because he has a bomb ass dive boat. We’ve still shared amazing times. He showed up for me in a way that nobody else except for Dionne who is also part of Lexington. Dionne brought my former wife, my children, flew them all out to Colorado so that they could come and visit me while I was inside. I may be crazy but the people who love me, I don’t even know why but thank you for all the ways in which you showed up for me. My team, most of our clients know about at least the highlights of this.

It’s never been a secret. I feel like the first time I met you end of July of 2008, that was part of the first conversation.

It is because I want people to know where I come from. I got no shame in this. What I do is have mad lessons and mad epiphanies.

Back to that, you’ve got a yellow pad, you’ve got a golf pencil and eighteen hours.

You can get bored of reading all day every day. One of the things that we did and I learned it from Jesse. We’re still friends to this day. We met in the Salt Lake county jail. We had this huge wall that was blank and some golf pencils. He’s an artist and we put lists of the hottest women in the world. We filled this board with everything. It was like our artist’s board. Here’s the magic. With all of this blank canvas, it was a painted wall. Anybody who knows me knows that I have massive bandwidth and that bandwidth doesn’t go away when I’m sitting in a cell for eighteen hours a day. I knew I’d be getting out because I had been sentenced for three and a half years. I still loved the business that I was in. Very few people get to fulfill their dreams without using someone else’s money to leverage and get that house, get that car or business lines of credit or grow their businesses, commercial.

Nobody does any successful financial ventures without OPM, Other People’s Money. I knew I was coming back out to the world. I just wanted to get back in my business because I’ve loved it. I’ve loved it since the day I found out about credit bureaus and credit repair. That’s when I got to think about how unsuccessful I had been, how we’d been at Lexington, how we’d been at my other firm in getting people the things that they want, getting the credits that they need to live the lives they want to live. That’s where I started percolating on all of this. The epiphany or when I came to it, everything that I started noticing was recalling back those befores and afters. I have a great memory when it comes to optimization. I started noticing those patterns and putting them together.

What’s that movie with Anthony Hopkins where he’s crazy and he’s writing on the walls?

A Beautiful Mind, Goodwill Hunting comes to mind where he’s on the board. He’s a janitor and he walks in and solves the problem and leaves. This was my Goodwill Hunting moment, my Beautiful Mind moment. I was a little off-kilter to be able to see. I started seeing what are the components of a profile? I started seeing what would a score is versus what a profile isn’t, revolving accounts, installment loans, identity. All these different things that contributed or took away, it started coming to me. There has to be a way to shape a credit profile so that lenders look at it and go, “Yes, I want that.” Deleting negative items wasn’t it. I’ve proven that now up until then, ‘92 to 2000 was eight years.

I’d proven that no matter how hard I disputed an account, it’s like still beating the damn horse. “It’s dead Merrill.” I’m like, “I need more from it.” That was where it started. It’s called accretion in physics. All of a sudden, one thought bubble and another thought bubble started conjoining and connecting all of these dots, which I am a genius at. I will own my stupidity, but I will own my zone of genius in connecting those dots and they were not always evident. I was connecting things like, “What about this? How old does an account have to be?” It’s technical but holy shit, I started creating this thing about fundability.

AYF 1 | Fundability Optimization

Fundability Optimization: Very few people get to fulfill their dreams without using someone else’s money to leverage and get that house or car or grow their businesses.


That’s a great spot to fast forward a little bit because you saw these dots. You connected these pieces that seemed moderately or completely unrelated at a glance. We fast forward, you mastered the fundability optimization for personal profiles to help people get houses, cars, things like that. You did that from the entire time I’ve known you, which is a decade.

I came out of prison knowing exactly how I wanted to practice. I spent three or four years before I met you. I got out in 2004, the beginning of ‘05. You started Echelon, was working then and we were practicing the optimization model but just for personal.

Maybe we should have mentioned this at the beginning, but it wouldn’t have fit. Why should people even be reading this? Why are you the expert on fundability? Fast forward from 2003, whenever it was when the epiphany hit and you started writing on the wall the theory of it. Fast forward to 2016, I think it was April, me, you and Hannah, the executive team of CreditSense, which is GetFundable.com powered by CreditSense. We got invited for the first time ever to FICO World. You’ve got to sit down and ask over 100 questions of not only the score developers but their small business scoring system. If you’ve heard our presentation, either he or I have done it, you know this story. Out of that, 80% of the assertions, of the assumptions, of the dots being connected were confirmed by FICO at that conference. They were confirmed while their MBA guy was in the room saying, “No, we can’t share that with you. That’s our secret sauce.” They did not disclose any of their industry secrets but confirmed the entire process.

I remember in our conversations, “I can’t tell you this but you’re not wrong. I cannot say the words but yes.”

“That is probably close. That’s about right on.” How many times he was like, “Don’t quote me.” I know I took a big leap. We ran past a huge part.

It was practice. We are practicing for years of personal optimization. The main thing was we were proving up, but it was still anecdotal evidence. I couldn’t take it to court or I couldn’t take it to a patent office and say, “Yes, yes, yes,” because there was no external validation of the model. We were saying, “Your revolving account need to do this. Your installment loan needs to do this,” but our clients we’re not raising their score. They were getting all the mortgages that we wanted. Everything we had wanted for them, they were now qualifying for it and I was a happy camper.

It was a massive success, but it also brought us to the point where we hit our wall. Here we are as a company helping all these people get funded for the things they’re after. You wanted to expand what we could offer. We were looking at building out this insane platform with this software and all these things. I think it’s funny in an ironic, twisted, humorous way. At that time, you go out and are looking to get funding for our business project. I want you to understand something. I’m going to bring this up and it’s going to be important later. It may not even be later in this episode, but you’ll understand why this is critical. As a business, CreditSense falls in the world of credit repair. Credit repair is considered high risk for lenders.

It’s a prohibited business to get funding like many real estate investors and gamblers.

You went out and had the perfect personal profile and got denied and went, “What?”

Are You F*able? The answer is yes, and you're now part of this movement #GetFundable Click To Tweet

I have a perfect profile. Why won’t they fund my business? I knew we backstopped the business, but I didn’t know that there was such a thing even then as a prohibited business category. We hadn’t talked yet to FICO or Dun & Bradstreet guy saying, “Could you give us a list of fundable businesses?” It’s weird that we got the cousin of that list and we were learning so many things that started moving us. In my consciousness, because my consciousness continues to expand, all of us as a team, we don’t even know what we don’t know. We didn’t realize at the time, this was 2008 to 2012. We didn’t know that one of the number one things that our market wants or our demographic wants are business loans, lines of credit business credit cards and we had no clue how to get them.

That’s important because when we got that list from Dun & Bradstreet, it’s important to understand where this comes from because we were not out here making shit up. We got a list of high-risk and fundable, and along with credit repair, which getting that denial was the greatest thing that happened in our business. It was a huge slap in the face. If we had been given the loan, we wouldn’t be having this conversation.

We would not be funding thousands of other businesses.

To the tune of over $94 million because we would have gone, “It’s what it is.” We would have left an entire vertical group, an entire entrepreneurial industry. We would have left that completely out of the game because we wouldn’t have gotten a list that told us that real estate investors are also high-risk. We knew they were. Intuitively, you know it’s a high-risk thing. For years, people have gone in as real estate investors and had been denied at banks just like we’d been denied. We had to find out, “We’re high-risk. How do we get around that? How do you hack it?” We spent years and hundreds of thousands of dollars, time, tears, arguments and smoke blown at our ears trying to figure this out. That’s what brought us to what we call the million-dollar funding formula.

That became the succinct formula for doing what we were able to do as well. We go first. We get the shit beat out of us in every one of these investigations. I had horrible credit from 2008 to 2010. I knew how to build it up. I empathize. I know coming out of a hole and how to re-establish a fundable profile.

Why did you have a horrible credit?

Because I went to prison for three and a half years, my soft landing.

We are not going to talk about the soft landing in this episode. You’re going to need to stay tuned for a soft landing because if you’ve ever been in a position or know somebody who’s been in a position where they might have to, worst-case scenario, file bankruptcy, we can give you some instruction that Merrill was able to implement that made him have a soft landing and that we’ve helped other people have soft landings. A soft landing is a cool thing because it means you’re fundable faster. We’re going to talk about that at another time.

The point for bringing it up is that I have done everything first. My team comes to us. We all optimize our own profiles. They are all starting their own funding entities. We’ve got twenty-year-olds who are starting their funding entities because we have no idea what they’re going to become later and they are going to want these funding entities to work. The reason we bring it up is you don’t have to do all of the heavy liftings on this. The million-dollar funding formula is the direct result of us connecting the fundability dots from personal through business, all validated at FICO. Two FICOs now. Jessica is another member of our executive team and she is going with me to the next FICO World.

AYF 1 | Fundability Optimization

Fundability Optimization: Figure out how to be fundable and do it legally, morally, and ethically.


We are not going and this time we have a podcast. I can’t promise it. They haven’t said yes yet, but I’m going to ask for the CEO. I know the CEO, William Lansing, and we are going to ask for Ethan and the SPSS Dave. We have names for them. I want to do the podcast live there so that we can talk shop about what we’ve discovered and the direction they’re headed because where they go, I follow. I’m a leader in fundability across this nation, but where they go, I follow. I’m a good little soldier. Everything that they tell us is what’s going to be measured.

It puts us in a position where we can be the pointy edge of the spear because we’re at the cutting edge of the technology and bringing it to you directly. It also brings up a great point. We were the first consumer-facing business invited to FICO World. At that time, Merrill said it earlier, nothing happens by chance. It’s like all of these things, he went to prison on a confluence of circumstances, then fundability came out of a confluence of circumstances where we’re in the process of trying to figure out how we can be fundable and do it legally, morally, ethically. It’s got to hit all those key points. We’re sitting there going, “Why can’t we be fundable?” It’s not like, “Why not me?”

Don’t ask why, ask why not. We’re heavy lifting every step of the way. That’s what you can count on from every podcast that follows. We’ve never let these cats out of the bag.

These cats bring us to the next epiphany in this journey. Because crushing it and optimization, helping clients with their personal fundability, get smashed on a business loan and then sit down at a table with one of the representatives of SPSS and he says those immortal words, for us anyway.

“80% of all approvals for small business and entrepreneurial businesses come from a qualified personal profile.” 80%, out of his mouth. The epiphany we had, because he was sitting right next to me when he said it. What that meant to us was that we have to optimize not for personal mortgages, not for auto loans and credit cards. We had to optimize for business. All of a sudden, all the other things that we already knew but had not done the math on were like dominoes falling. Every single domino was falling because that was the magic maker for the million-dollar funding formula. That was the massive epiphany that we have to optimize our personal credit profiles, our borrower profiles for business lenders. It can be Chase, but it’s a business lending department and they’re not the same as personal. They have different criteria.

The million-dollar funding formula has evolved over the years as well.

Every FICO has added new information to it.

It’s far more dialed in. We have countless client testimonials. Over $94 million in funding, people are going to say some good things now and then, but that’s the pinnacle to this point of your hero’s journey.

Where are we going now? My hero’s journey, remember you go through the dark night of the soul for three and a half years of it. You learn all the things, but you have that experience. You have that thing that says, “There is something more than this.” There is something more than this that I’ve discovered and that my team and all of us have proven. Every one of us can have easier, in an easier way, faster and better. We work in markets that don’t even believe that they are fundable and will be ever. They’re like, “I have to pull out all my financials. I have to full doc. I have to have three jobs and W-2 to prove up.” What if none of that is true?

Our critical number is your success #GetFundable Click To Tweet

It’s one of those moments of massive satisfaction and massive joy to see our clients call and say, “I’ve had this success.” To be able to sit on our team meetings and go, “We’ve increased somebody’s credit line by X amount or 100% or by 10%.” On our team meeting, we have one of our good news.

We always have good news about clients being funded.

Our critical number is your success. We engage our business on your success. One of our critical numbers that was announced was that one of our clients is buying a business because of what he’s been able to do with us. It doesn’t get better than that.

The lender reviewed his personal profile and is saying yes to a significant investment in capital or the loan to buy this business because of his personal profile. His borrower profile looks spectacular to the lender to buy the damn business.

It’s a yes. Let me ask you this though, “Is anyone else talking about this?”

Thankfully, no. There is not another financial advisor, no podcast. We invented this or I created the theory. My team and I put it into practice. We have been iterating and it is vastly and powerfully successful. Nobody even knows. We didn’t invent the word fundability. We didn’t invent the word fundable, but we’re the only ones that are making it a thing in the marketplace. Are You F*able? The answer is yes and you’re now part of this movement. If you come to this place, if you go to our website, you go to our boot camp, whatever, however you contact with us, you become a funding hacker. We want you to be a part of this because nobody else is speaking about this because nobody has walked that treacherous, horrible, ugly, wonderful and illuminating path that I got to walk.

I don’t want to put myself with any of the other greats, but do you know so many people, so many movements, so much inspiration came from individuals while they were in captivity or in prison. The Gandhis, the beautiful little girl trapped for years in Nazi Germany, Anne Frank. I may not remember your name, but I know exactly how to get you to fundability. They’re huge. Socrates, all these amazing philosophies because it compresses your attention into focusing on the only thing that is available to you, that’s your mind. Many inspiring stories have come out of that. I consider myself the least of those, but I do not consider the fundability movement and the transformation that’s going to occur between borrowers and lenders as a result. I do not call that small. I know that this is going to be revolutionary. I know this is a thing and we want you to be a part of that. In every way, hope, strap in, hold on because while this may have gone dark, it doesn’t get ever less intense or less illuminating in everything that you’re going to learn as we go through this and our experience.

Let’s tell the people what they can expect from this podcast because I’m not going to always be on here interviewing you or having a conversation with you. There will be times when I do, there will be times when somebody is here. This is truly a show dedicated to fundability and to letting the secrets of fundability out and sharing them with the entire country, the world in some ways, the US being the country. It’s going to be sharing the secrets on how to have the ideal or the right personal credit identity. What are the right cards to have in a profile to be fundable for business?

One of the things that we have always taught ever since I’ve known you, you’ve used the reference of landmines. I would imagine this podcast is going to have a lot of mine detectors. You’re about to step on a landmine, don’t do it. If you have the wrong business entity name as a real estate investor or as a business owner, you’ve already shot yourself in the foot because the bureaus, banks, FICO, they’re all running on artificial intelligence. What do they let you do? You have to fill out an application by hand, whether it’s online or on a piece of paper. Either way, it doesn’t matter, it’s the same equivalent and then you give them your piece of paper. They plug it into an artificial intelligence system known as an automatic underwriting system as the first step.

AYF 1 | Fundability Optimization

Fundability Optimization: We didn’t invent the word fundable or fundability, but we’re the only ones that are making it a thing in the marketplace.


If you have anything that’s not proper, perfect, lined or in alignment with their funding guidelines, you get denied or significantly limited. Instead of getting a 50-credit line, you get a ten.

I can tell you story after story. We’re going to tell you a story one of these times. We will never disclose our clients so you guys know. We will hold them sacrosanct, but we are going to tell you a story because it’s relevant. It’s pertinent. It’ll help you in your fundability and your path to getting the money you need to do whatever it is you’re trying to do. He makes eight figures annually. He was impatient and he got denied on a loan that he should have been approved a bunch for. I’m not going to go any further, but he did some things that we would not have recommended and in fact, we teach and coach against. We’re going to share those with you so you don’t make that same mistakes.

He stepped on the landmine. This is us sharing the secrets of fundability so that when you finish each podcast, you will have actionable intel to go read it on our blog so you can spend some time with it, the links necessary of the stuff that you need to be able to make intelligent and powerful financial decisions for the rest of your life. This is no joke.

Where else can people find you?

You can find us at GetFundable.com. There’s also GetFundableBook.com. Maybe it’s already on the New York and Amazon bestseller list, but it’s all about The New F* Word. We can only say so much in the book. That’s the thousand-foot view. This is boots on the ground, in the weeds, hacking and whacking your way to fundability and then finding the path that we’ve already cleared for you.

You can go to our Facebook page, Get Fundable! That will be the same on Instagram. We’re going to make these transitions, but we’re going to do it slowly. Ping us when you read this. Those are the places where you can find us, follow us, like us. We do Facebook Lives that are going to be different than the podcast. We are excited. I know I’m excited for this to take off. This is the catalyst to so many great things and being able to help so many people that we’ve never been able to help before.

I want to wrap it up by simply saying thank you for sharing this moment. I may have lost 75% of you. I may have gained 40% more because you’re saying, “You’ve got to listen to this guy. He went to prison.” Whatever your reason for being here, heart to heart, mind to mind, soul to soul, this is going to change your life. It has changed my life. It has changed Brad’s life, every member of our team, every member of our clients and we’ve opened it up to students and the boot camps. It is a tsunami that is going to empower borrowers to change how they believe about money and how fundable you are and the types of things that you can do as a result of learning what you’re learning here. Heart to heart, I love what I do. I love my team. I love everybody who has believed enough to try it out. They don’t give a shit about us and it’s like, “This shit works. I love this stuff.” Become a fan, follow us and wait for the next episode. I have an episode churning machine, thanks to this guy.

Tune in next time. Share this podcast with your friends because you may know somebody who needs to be fundable or needs to have money to do something in their business, in their life, in their investing that they haven’t been able to get. We’ll see you next time. Make sure you download it. Subscribe and we will see you on the next episode.

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About Brad Burnett

AYF 1 | Fundability OptimizationBrad Burnett is the Chief Marketing Officer and Chief Funding Officer and part-time Merrill wrangler at GetFundable.com (powered by CreditSense), a fundability coaching™ firm that helps entrepreneurs, real estate investors and business owners become fundable to get more money for working capital.

As of August 7, 2019, GetFundable.com (powered by CreditSense) have helped their clients secure over $94,000,000 in fundings.

Outside of the office you can find Brad cycling around the mountains and valleys of Northern Utah or spending time with his family.

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